Icebreaker has been the leading brand in Merino wool clothing since they first began in 1994. The brand was founded by Jeremy Moon who became so passionate about the benefits of Merino wool and his vision for a sustainable and environmentally friendly line of outdoor clothing that he risked everything to get the company going.
Lucky for him the concept took off, with Icebreaker now being the leading retailer in Merino wool clothing and everyone who doubted him thinking 'wool clothing is dead' has now been proven fantastically wrong! Icebreaker is committed to a sustainable business model with strong ethics, working with nature rather than against it. Their clothing is even traceable back to its source with their clever 'baacodes'!
Merino wool offers a range of benefits compared to synthetic and traditional wool fibres. It is naturally self-extinguishing and therefore a more sensible option for sitting around the campfire, it is naturally odour resistant enabling the wearer to wear it again and again without having to wash it for days, it is breathable making it suitable for warmer days in the city or mountainside but also has insulating properties and is suitable for layering up, it wicks away moisture making it suitable for outdoor activities and it is a natural fibre that is produced in mother nature's factory!