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Established in Atlanta, Georgia in 1992, Underworld Element came to life with the intention to be the best they could in the most honest and ethical way possible. The skateboard company later dropped the ‘Underworld’ from its name and became known simply, as Element.

Reflecting the roots by which Element came from and the ways it lives by, it’s logo is one of few that tells the story of the brand and what it’s about – a stick figure tree encircled, often with the words and elements - Wind, Water, Fire, and Earth. From its roots in high quality and ethical hardware, Element manufactures solid clothing designs including Element jackets, t-shirts and Element hoodies as well as Element backpacks and rucksacks, a best seller at

If its loyalties weren’t enough to get you loving Element, its sponsored riders will be. Professional riders include Bam Margera, Chris Senn, Bucky Lasek, and Jo Lorenz, some of the world’s best. What more would expect from one of the biggest and most sought after skateboarding brands?