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Billabong means 'Small Lake' but it's clear to see that Billabong clothing has defiantly outgrown its namesake and has rapidly become the most famous surf brand in the world. From manufacturing fabulous clothing and hardware, to hosting some of the biggest global sports competitions, Billabong Clothing is a brand that literally says it all.
Starting out in 1973 Gordon and Rena Merchant began producing handmade boardshorts from their Burleigh flat on the Gold Coast of Australia, not only did they look good but they were tough and could handle the rock scramble to reach the waves. Eventually there was a need to take the brand out of the home and into a bigger factory so the brand grew, and continued to grow as reputation spread of a brand that was literally making waves. The rest, they say, is history and Billabong clothes and accessories are now the most sought after, successful and stylish brand around; you can't argue with that.